Inside Consumption : Consumer Motives, Goals, and Desires Paperback / softback
Edited by S. (University of Missouri, USA) Ratneshwar, David Glen Mick
Paperback / softback
- Information
Description
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours.
In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences.
Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: 'why?'.
This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:356 pages, 13 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black an
- Publisher:Taylor & Francis Ltd
- Publication Date:11/08/2005
- Category:
- ISBN:9780415341943
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:356 pages, 13 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black an
- Publisher:Taylor & Francis Ltd
- Publication Date:11/08/2005
- Category:
- ISBN:9780415341943