Management Decision-Making, Big Data and Analytics, Hardback Book

Management Decision-Making, Big Data and Analytics Hardback

Hardback

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Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management.  The book features chapters on cutting-edge topics, including:  • Big data  • Analytics • Managing emerging technologies and decision-making  • Managing the ethics, security, privacy and legal aspects of data-driven decision-making  The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles.  Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.   

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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days

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