Essentials of Global Marketing Paperback / softback
by Svend Hollensen
Paperback / softback
- Information
Description
Essentials of Global Marketing offers a concise and manageable approach to the subject.
The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:560 pages
- Publisher:Pearson Education Limited
- Publication Date:12/07/2012
- Category:
- ISBN:9780273756545
Other Formats
- PDF from £39.59
Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:560 pages
- Publisher:Pearson Education Limited
- Publication Date:12/07/2012
- Category:
- ISBN:9780273756545