Strategic Marketing : An Introduction Paperback / softback
by Tony Proctor
Paperback / softback
- Information
Description
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position.
Core issues covered include:marketing strategyanalyzing the business environmentthe customer in the market placetargeting and positioningmarketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates.
Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:348 pages, 81 Tables, black and white; 44 Line drawings, black and white; 44 Illustrations, black an
- Publisher:Taylor & Francis Ltd
- Publication Date:08/07/2008
- Category:
- ISBN:9780415458177
Other Formats
- PDF from £35.99
- Hardback from £139.83
- EPUB from £46.79
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:348 pages, 81 Tables, black and white; 44 Line drawings, black and white; 44 Illustrations, black an
- Publisher:Taylor & Francis Ltd
- Publication Date:08/07/2008
- Category:
- ISBN:9780415458177