Luxury Fashion Branding : Trends, Tactics, Techniques Hardback
by Uche Okonkwo
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry.
It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
- Format: Hardback
- Pages: 352 pages, XX, 352 p.
- Publisher: Palgrave Macmillan
- Publication Date: 03/05/2007
- Category: Sales & marketing
- ISBN: 9780230521674