Luxury Online : Styles, Systems, Strategies PDF
by Uche Okonkwo
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Description
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel.
The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:26/02/2010
- Category:
- ISBN:9780230248335
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:26/02/2010
- Category:
- ISBN:9780230248335