The Age of Responsibility : CSR 2.0 and the New DNA of Business Hardback
by Wayne (CSR International, Cambridge, UK) Visser
Hardback
- Information
Description
The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement.
This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movementCan increase the effectiveness of CSR as a strategy to create positive change in society through businessAcknowledges the challenges faced by conventional businesses and provides the measures needed to face these
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:408 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:18/02/2011
- Category:
- ISBN:9780470688571
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:408 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:18/02/2011
- Category:
- ISBN:9780470688571