Super-sticky WeChat and Chinese Society Paperback / softback
by Yujie (University of Leicester, UK) Chen, Zhifei (The Chinese University of Hong Kong, China) Mao, Jack (The Chinese University of Hong Kong, China) Qiu
Part of the Emerald Points series
Paperback / softback
- Information
Description
App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".
Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform.
The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.
This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life.
It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:168 pages
- Publisher:Emerald Publishing Limited
- Publication Date:13/07/2018
- Category:
- ISBN:9781787430921
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:168 pages
- Publisher:Emerald Publishing Limited
- Publication Date:13/07/2018
- Category:
- ISBN:9781787430921
