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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably - Book

The Strategy and Tactics of Pricing : A Guide to Growing More Profitably

Thomas T. (Deloitte Consulting, USA) Nagle

Format: Book (Paperback / softback)

£59.99

£50.85

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Governing the Firm in the Social Interest : Corporate Governance Reimagined - Book

Governing the Firm in the Social Interest : Corporate Governance Reimagined

Catherine Casey

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£130.00

£104.30

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Brand Management : Principles and Applications for Effective Branding - Book

Brand Management : Principles and Applications for Effective Branding

Jaywant Singh

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£115.00

£93.09

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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies - Book

Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies

PR Smith

Format: Book (Hardback)

£165.00

£132.17

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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty - Book

£97.00

£79.28

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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data - Book

Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data

Caroline Florence

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£97.00

£79.28

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How to Use Customer Data : Navigating GDPR, DPDI and a Future with Marketing AI - Book

How to Use Customer Data : Navigating GDPR, DPDI and a Future with Marketing AI

Sachiko Scheuing

Format: Book (Hardback)

£117.00

£94.62

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Consumer Behaviour and Digital Transformation - Book

Consumer Behaviour and Digital Transformation

Ayantunji (University of East London, UK) Gbadamosi

Format: Book (Hardback)

£150.00

£120.66

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Transformational Sales Leadership : Sales Leader Perspectives - Book

Transformational Sales Leadership : Sales Leader Perspectives

Christine A. Eastman

Format: Book (Hardback)

£130.00

£104.59

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Socratic Dialogue : Voicing Values - Book

Socratic Dialogue : Voicing Values

Sira Abenoza

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£130.00

£104.59

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Strategic International Marketing : Strategy Development and Implementation - Book

Strategic International Marketing : Strategy Development and Implementation

Carl Arthur Solberg

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£140.00

£113.00

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Introduction to Sport Marketing - Book

Introduction to Sport Marketing

Aaron C.T. (Loughborough University London, UK) Smith

Format: Book (Hardback)

£130.00

£104.59

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Rural Marketing : Growing the Non-urban Consumer - Book

Rural Marketing : Growing the Non-urban Consumer

Sanal Kumar (IIM Nagpur, India) Velayudhan

Format: Book (Hardback)

£130.00

£104.59

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Sustainable Marketing Planning - Book

Sustainable Marketing Planning

Neil Richardson

Format: Book (Hardback)

£140.00

£113.00

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Measuring Good Business : Making Sense of Environmental, Social and Governance (ESG) Data - Book

Measuring Good Business : Making Sense of Environmental, Social and Governance (ESG) Data

Richard Hardyment

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£130.00

£104.59

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Service Management and Marketing Principles : Competing in the Service Economy - Book

Service Management and Marketing Principles : Competing in the Service Economy

Jay Kandampully

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£130.00

£104.59

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From Human-Centered Design to Human-Centered Society : Creatively Balancing Business Innovation and Societal Exploitation - Book

From Human-Centered Design to Human-Centered Society : Creatively Balancing Business Innovation and Societal Exploitation

William B. Rouse

Format: Book (Hardback)

£100.00

£81.58

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The Corporate Hero's Journey : Your Path to Being an Impact Intrapreneur - Book

The Corporate Hero's Journey : Your Path to Being an Impact Intrapreneur

Heiko Hosomi Spitzeck

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£130.00

£104.59

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Sustainability and the Fashion Industry : Can Fashion Save the World? - Book

Sustainability and the Fashion Industry : Can Fashion Save the World?

Annick Schramme

Format: Book (Hardback)

£130.00

£104.59

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Technology, Sustainability and the Fashion Industry : Can Fashion Save the World? - Book

Technology, Sustainability and the Fashion Industry : Can Fashion Save the World?

Annick Schramme

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£130.00

£104.59

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Unleashing the Power of European Innovation : How Government, Industry and Science Share Knowledge to Overcome Global Challenges - Book

£130.00

£104.59

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Social Impact, Organisations and Society : The Contemporary Role of Corporate Social Responsibility - Book

£130.00

£104.59

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Framework for Marketing Management, A, Global Edition : European Edition - Book

Framework for Marketing Management, A, Global Edition : European Edition

Philip Kotler

Format: Book (Paperback / softback)

£61.99

£57.27

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Marketing Strategy and Competitive Positioning - Book

Marketing Strategy and Competitive Positioning

Graham Hooley

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£68.53

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