Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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Hooked : How to Build Habit-Forming Products
Nir Eyal
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Marketing with AI For Dummies
Shiv Singh
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Buyer Personas, Revised and Expanded : Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business
Jim (Buyer Persona Institute (BPI)) Kraus
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Reimagining Operational Excellence : Inspirations from Asia
Philip (Northwestern University) Kotler
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Projective Techniques and Sort-Based Research Methods
Paul M.W. Hackett
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The Future of Charity Marketing
Sarah-Louise (Oxford Brookes University, UK) Mitchell
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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Marketing in Developing Nations : Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East
Ayodele C. (University of Lagos, Nigeria) Oniku
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Sexuality in Marketing and Consumption : Queer Theory, Feminist Research, and Intersectionality
Athanasia (University of Liverpool, UK) Daskalopoulou
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Storytelling in Marketing and Brand Communications
S M A Moin
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Marketing and Gamification : Applications, Challenges, and Ethics
Sahil Gupta
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Decolonizing Marketing Theory and Practice : Beyond Inclusivity and Sustainability Debates
Hasan Gilani
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Social Media in the Fashion Industry : Fundamentals, Strategy and Research Methods
Patricia SanMiguel
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Interfaith Marketing : A Cross-Religious Approach
Frank G. Cabano
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Money and Marketing in the Art World
Henrik Hagtvedt
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Neuromarketing in India : Understanding the Indian Consumer
Tanusree Dutta
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Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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Absolute Essentials of Marketing Research
Bonita M. (Lycoming College, USA) Kolb
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Discrimination Testing in Sensory Evaluation
Lauren (Society of Sensory Professionals; Institute of Food Sc Rogers
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