Consumer Behavior, Global Edition
Michael Solomon
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MKTG
Joe (Louisiana State University) Hair
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Principles of Marketing, Global Edition
Philip Kotler
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta (Senior Research Associate, Euro-Mediterranean Centre Antonelli
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Marketing
O. C. (Auburn University) Ferrell
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Governing the Firm in the Social Interest : Corporate Governance Reimagined
Catherine Casey
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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International Perspectives on Museum Management
Darko (University of Zagreb, Croatia.) Babic
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Digital Analytics for Marketing
A. Karim Feroz
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Recycling and Lifetime Management in the Textile and Fashion Sector
Kirsi Niinimaki
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A Reader on Audience Development and Cultural Policy
Steven Hadley
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Emotion-Driven Innovation : A Methodology to Envision Emotion-Focused New Product Ideas
Teresa Alaniz
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Green Marketing and Entrepreneurship
Arne Nygaard
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
Anastasia Karklina (Senior Lead of Global Insights, Cultural Gabriel
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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