Praxisorientiertes Online-Marketing : Konzepte - Instrumente - Checklisten
Ralf T. Kreutzer
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Social-Media-Marketing kompakt : Ausgestalten, Plattformen finden, messen, organisatorisch verankern
Ralf T. Kreutzer
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E-Mail-Marketing kompakt : E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden
Ralf T. Kreutzer
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Digitale Markenfuhrung : Digital Branding in Zeiten divergierender Markte
Karsten Kilian
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Praxisorientiertes Marketing : Grundlagen - Instrumente - Fallbeispiele
Ralf T. Kreutzer
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Online Marketing
Ralf T. Kreutzer
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Practice-Oriented Marketing : Basics - Instruments - Case Studies
Ralf T. Kreutzer
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Practice-Oriented Marketing : Basics - Instruments - Case Studies
Ralf T. Kreutzer
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Metaverse kompakt : Begriffe, Konzepte, Handlungsoptionen
Ralf T. Kreutzer
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Der Weg zur nachhaltigen Unternehmensfuhrung : Wie Sie Verantwortung fur Menschen, Umwelt und Wirtschaft ubernehmen
Ralf T. Kreutzer
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Next Stop Metaverse : A Quick Guide to Concepts, Uses, and Potential for Research and Practice
Ralf T. Kreutzer
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Next Stop Metaverse : A Quick Guide to Concepts, Uses, and Potential for Research and Practice
Ralf T. Kreutzer
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The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
Philip Kotler
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Kundenbeziehungsmanagement im digitalen Zeitalter : Konzepte, Erfolgsfaktoren, Handlungsideen
Ralf T. Kreutzer
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Leitfaden Growth Marketing : Mit kreativen Manahmen zu mehr Erfolg und Wachstum
Dietmar Barzen
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Leitfaden Growth Marketing : Mit kreativen Manahmen zu mehr Erfolg und Wachstum
Dietmar Barzen
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Principles of Marketing, An Asian Perspective
Philip Kotler
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Marketing Management with MyMarketingLab, Global Edition
Philip Kotler
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