Financial Services Marketing : A Guide to Principles and Practice
Christine (Nottingham Business School, UK) Ennew
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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The Art of Professional Communication : Strategies that Advance Careers
Daniel Plung
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Digital Media Production for Beginners
Julia V. Griffey
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Corporate Cancel Culture and Brand Boycotts : The Dark Side of Social Media for Brands
Angeline Close (The University of Texas at Austin, USA) Scheinbaum
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Social Media in the Fashion Industry : Fundamentals, Strategy and Research Methods
Patricia SanMiguel
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Augmenting Public Relations : An Introduction to AI and Other Technologies for PR
David Phillips
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Social Sector Communication : Concepts, Strategies and Case Studies
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Selling and Negotiation Skills : A Pragmatic Approach
Prashant Chaudhary
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Sigmund Freud : A Critical Introduction to Media and Communication Theory
Debra L. Merskin
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Advertising in America : A Reference Handbook
Danielle Sarver (University for the Creative Arts, UK) Coombs
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No B.S. Direct Marketing : The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy
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Market Grooming : The Dark Side of AI Marketing
Sumesh (London South Bank University, UK) Dadwal
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Positioning: The Battle for Your Mind
Al Ries
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Hegarty on Creativity : There are No Rules
John Hegarty
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Key Person of Influence : The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
Daniel Priestley
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D&AD. The Copy Book
D&AD
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The Advertising Concept Book : Think Now, Design Later
Pete Barry
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A Technique for Producing Ideas
James Young
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Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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The Unpublished David Ogilvy
David Ogilvy
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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
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The Anatomy of Humbug : How to Think Differently About Advertising
Paul Feldwick
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