Routledge Handbook of Risk Management and the Law
Virginia A. (University of California – Irvine, USA) Suveiu
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Digital and Social Media Marketing : A Results-Driven Approach
Aleksej (University of Salford, UK) Heinze
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Consumer Society and Ecological Crisis
Leslie M. Meier
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War, Peace, and Populist Discourse in Ukraine
Olga (National Research University Higher School of Economics, Baysha
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Organizational Corruption, Crime and Covid-19 : Upholding Integrity and Transparency in Times of Crises
Agata Stachowicz-Stanusch
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Greener Products : The Making and Marketing of Sustainable Brands
Al, Jr. (Johnson & Johnson Inc., New Brunswick, New Jersey, Iannuzzi
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Comparing Charismatic Leaders’ Communication Styles : A Study of Presidents Barack Obama and Donald Trump
Tim P. (Creighton University, USA) McMahon
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Sports Marketing
Michael J. Fetchko
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Corporate Cancel Culture and Brand Boycotts : The Dark Side of Social Media for Brands
Angeline Close (The University of Texas at Austin, USA) Scheinbaum
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Inequality, Economic Growth and Business Decision-Making
Asis Kumar Banerjee
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Minds Unveiled : Exploring the Effects of Generative AI on Business Behavior
Raul V. Rodriguez
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Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation
Patrizia (University of Insubria, Italy) Gazzola
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Strategic Brand Design : Designing Brand Identity From a Marketing Perspective
Roel Stavorinus
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Sustainability Beyond 2030 : Trajectories and Priorities for Our Sustainable Future
Marco Tavanti
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Teaching Public Relations : Principles and Practices for Effective Learning
Peter M. (Illinois State University, USA) Smudde
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Artificial Intelligence and Ethics : A Field Guide for Stakeholders
Tarnveer Singh
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Augmenting Public Relations : An Introduction to AI and Other Technologies for PR
David Phillips
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History of PR in Canada : An Annotated Bibliography and Critical Historiography of Public Relations Research in Canada
Sandra L. Braun
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The Endowment Effect and Housing Markets : Theory and Evidence from Poland
Mateusz Tomal
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Finance Transformation : Leadership on Digital Transformation and Disruptive Innovation
Aikta Varma
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Neuromarketing in India : Understanding the Indian Consumer
Tanusree Dutta
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Pre-OrderHuman vs ChatGPT – Language of Advertising in Beauty Products Advertisements
Ida Skubis
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Pre-OrderThe Routledge Companion to Happiness at Work
Joan (Woodbury University, USA) Marques
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Search Engine Optimization and Marketing : A Recipe for Success in Digital Marketing
Subhankar Das
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