Belstaff : Our First 100 Years
Charlie Porter
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Successful Product Management : Tool Box for Professional Product Management and Product Marketing
Klaus J. Aumayr
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The Agile Sales : Successfully shaping transformation in sales and service
Claudia Thonet
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Ross Brennan
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Social Media Marketing
Tracy L. Tuten
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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Consumer Behaviour
Zubin Sethna
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Applied Marketing Analytics Using R
Gokhan Yildirim
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International Marketing ISE
Philip Cateora
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Business & Marketing Across Cultures
Julie Anne Lee
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Integrated Marketing Communications in Football
Argyro Elisavet (Loughborough University, UK) Manoli
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Organizational Change, Innovation and Business Development : The Impact of Non-Technological Innovations
Magdalena Popowska
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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Martina (Leeds Beckett University, UK.) Topic
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The Routledge Handbook of Nonprofit Communication
Gisela (University of Beira Interior, Portugal.) Goncalves
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White-Collar Crime : An Opportunity Perspective
Michael L. (University of Cincinnati, Cincinnati, OH, USA) Benson
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The Art of the Classic Western Movie Poster
Ed Hulse
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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