Breaking Up America : Advertisers and the New Media World
Joseph Turow
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Exploring Communication Ethics : A Socratic Approach
Randy Bobbitt
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Advertising in MENA Goes Digital
Ilhem Allagui
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Advertising International : The Privatisation of Public Space
Armand Mattelart
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Reporting for China : How Chinese Correspondents Work with the World
Pal Nyiri
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Great American Blow-up : Puffery in Advertising and Selling
Ivan L. Preston
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Lights, Camera, Madison Avenue : The Golden Age of Advertising
Robert Naud
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The New Icons? : The Art of Television Advertising
Paul Rutherford
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Educating the Consumer-citizen : A History of the Marriage of Schools, Advertising, and Media
Joel Spring
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Street-Smart Advertising : How to Win the Battle of the Buzz
Margo Berman
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Humor in the Advertising Business : Theory, Practice, and Wit
Fred K. Beard
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Imagi-Nations and Borderless Television : Media, Culture and Politics Across Asia
Amos Owen Thomas
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Lifestyle Journalism : Social Media, Consumption and Experience
Lucia Vodanovic
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Strategies for Media Reform : International Perspectives
Jonathan A. Obar
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe (Merrimack College, USA) Sherman
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Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Producing Graphic Media for Sports : New Horizons and Possibilities for the Motion Media Specialist
John S. Zaffuto
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Social Media Marketing for Book Publishers
Miriam J. Johnson
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The British Media Industries : An Introduction
Vincent Campbell
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana Ingenhoff
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Transmedia Practices in the Long Nineteenth Century
Christina (Freie Universitat of Berlin, Germany) Meyer
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Audience Economics : Media Institutions and the Audience Marketplace
Philip M. Napoli
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Beyond Ballyhoo : Motion Picture Promotion and Gimmicks
Mark Thomas McGee
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