Hooked : How to Build Habit-Forming Products
Nir Eyal
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Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstroem
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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Essentials of Marketing Research ISE
Joseph Hair
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Consumer Behavior, Global Edition
Michael Solomon
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Marketing Research : A Managerial Approach
Al Marshall
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Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits
Dr Rachel Lawes
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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Democratizing Luxury : Name Brands, Advertising, and Consumption in Modern Japan
Annika A. Culver
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The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch
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Digital Analytics for Marketing
A. Karim Feroz
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Digital Analytics for Marketing
A. Karim Feroz
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Jorge Remondes
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Multimodality and Social Interaction in Online and Offline Shopping
Gitte Rasmussen
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