Fame and Fortune : How Successful Companies Build Winning Reputations Paperback / softback
by Charles Fombrun, Cees Van Riel
Paperback / softback
- Information
Description
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't.
The how and why of successful reputation building is what this book is about.
What specific actions must companies take to build a positive reputation in the market place?
How can a company measure the success of its attempts to build a positive reputation in the market place as well.
Information
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Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:304 pages
- Publisher:Pearson Education (US)
- Publication Date:29/07/2008
- Category:
- ISBN:9780137144419
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:304 pages
- Publisher:Pearson Education (US)
- Publication Date:29/07/2008
- Category:
- ISBN:9780137144419