Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Mary Jo Hatch
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Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Mary Jo Hatch
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Available to Order - This title is available to order, with delivery expected within 2 weeks
Book (Hardback)
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Innovating Organization and Management : New Sources of Competitive Advantage
Nicolai J. Foss
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Innovating Organization and Management : New Sources of Competitive Advantage
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Format: eBook (PDF)