Marketing 5e Paperback / softback
by Prof C. Lamb, Prof Joseph F., Jr. Hair, Prof Carl McDaniel, Prof Chris Boshoff, Prof Nic Terblanche, R. Elliott
Paperback / softback
- Information
Description
Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology.
It is an introductory level subject which is predominantly taught at first year level.
Most universities teach Marketing over a semester. Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts
Information
-
Unavailable
- Format:Paperback / softback
- Pages:512 pages, 4 x 1 (every second double page spread colour) Photos and diagrams.
- Publisher:Oxford University Press Southern Africa
- Publication Date:30/09/2015
- Category:
- ISBN:9780199079926
Information
-
Unavailable
- Format:Paperback / softback
- Pages:512 pages, 4 x 1 (every second double page spread colour) Photos and diagrams.
- Publisher:Oxford University Press Southern Africa
- Publication Date:30/09/2015
- Category:
- ISBN:9780199079926