The Power of Co-Creation : Build It with Them to Boost Growth, Productivity, and Profits
Venkat Ramaswamy
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The Future of Competition : Co-Creating Unique Value With Customers
C. K. Prahalad
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The Co-Creation Paradigm
Venkat Ramaswamy
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The Future of Competition : Co-Creating Unique Value With Customers
C. K. Prahalad
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