Building Strong Brands
David A. Aaker
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Brand Leadership
David A. Aaker
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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker
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Three Threats to Brand Relevance : Strategies That Work
David A. Aaker
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Three Threats to Brand Relevance : Strategies That Work
David A. Aaker
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Brand Equity & Advertising : Advertising's Role in Building Strong Brands
David A. Aaker
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Spanning Silos : The New CMO Imperative
David A. Aaker
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Essentials of Marketing Research, 3rd Edition with SPSS 13.0 Set
V. Kumar
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Brand Equity & Advertising : Advertising's Role in Building Strong Brands
David A. Aaker
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Marketing Research : International Student Version
David A. Aaker
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Brand Equity & Advertising : Advertising's Role in Building Strong Brands
David A. Aaker
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Brand Equity & Advertising : Advertising's Role in Building Strong Brands
David A. Aaker
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Strategisches Markt-Management : Wettbewerbsvorteile Erkennen * Markte Erschliessen * Strategien Entwickeln
David A. Aaker
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