Digital Analytics for Marketing Paperback / softback
by A. Karim Feroz, Gohar F. Khan, Marshall Sponder
Part of the Mastering Business Analytics series
Paperback / softback
- Information
Description
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.
It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions.
The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions.
The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:308 pages, 38 Tables, black and white; 5 Line drawings, color; 50 Line drawings, black and white; 2
- Publisher:Taylor & Francis Ltd
- Publication Date:25/01/2024
- Category:
- ISBN:9780367456412
Other Formats
- Hardback from £132.17
- PDF from £41.39
- EPUB from £41.39
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:308 pages, 38 Tables, black and white; 5 Line drawings, color; 50 Line drawings, black and white; 2
- Publisher:Taylor & Francis Ltd
- Publication Date:25/01/2024
- Category:
- ISBN:9780367456412