Encyclopedia of Corporate Names Worldwide, Paperback Book

Encyclopedia of Corporate Names Worldwide Paperback

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This book gives the stories behind, or origins of, more than 3,500 commercial names.

Many of them are American or British but some are French, German, Italian or Japanese. From A & C Black (publishers) to Zyklon (insecticide), entries cover two types of subjects: company names and the names of products and services.

The companies have names derived from their founders or benefactors, such as Dell computers and Lamborghini automobiles; or from placenames, such as Land O'Lakes dairy products and Halex table tennis balls; or from a "story," such as Ratrac snow tractors or Hang Ten surfwear. The entries for product names explain the origin of brand names, like Dannon yogurt and Laservision video system; trademarks, such as Harp beer and Holeproof hosiery; patented products like Demerol; and hard-to-categorize commercial names like the Dancercize program.

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