Economics for Business and Management Paperback / softback

Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers: ·    What are the characteristics for successful entry into new international markets? ·    How can ‘sustainability’ affect decision making within businesses? ·    Why are today’s global investors so concerned about national debt issues? ·    In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? ·    What strategies can companies such as BP use to repair damaged global reputations? It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning. Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.