Marketing Research, Global Edition Paperback / softback
by Alvin Burns, Ann Veeck
Paperback / softback
- Information
Description
For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data.
The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data.
Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.
Information
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In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:528 pages
- Publisher:Pearson Education Limited
- Publication Date:18/11/2019
- Category:
- ISBN:9781292318042
Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:528 pages
- Publisher:Pearson Education Limited
- Publication Date:18/11/2019
- Category:
- ISBN:9781292318042