The Innovation Acid Test : Growth Through Design and Differentiation Paperback / softback

What links the world's most dynamic, successful companies - the companies that are transforming the way we live our lives?

Rootling around in the Googlemould, Dr Andrew Jones has unearthed some remarkable connections and consistencies.In "The Innovation Acid Test", he sets out for us the defining practices and procedures of a select few of these companies - Southwest Airlines, Whole Foods, Starbucks, Google, Innocent Drinks, Shanghai Tang and others.

He pieces them together to reveal a pattern of distinctive ways in which they differentiate themselves from traditionalist firms: from managing their businesses and running their workplaces to talking to their customers and recruiting, motivating and rewarding their employees.The result is a book that will catch the imagination of any reader interested in work and organisations.Today, Generation Y employees and ever-more demanding customers are setting the agenda for business. "The Innovation Acid Test" offers a clear guide for any company seeking to transform itself into the kind of human-centred enterprise that is equipped to meet these challenges.This title features spring 2008 lead title with John Seddon's "Systems Thinking in the Public Sector". It presents featured title in Triarchy's online magazine bookshop "The Book Hub".

It offers extensive online and direct mail promotion.

It presnets Viral trail for online Innovation Audit to raise awareness.

Nationwide print, broadcast and online PR campaign, including: review, feature and op ed coverage; broadcast and print interviews; author speaker opportunity programme at related conferences and seminars; and, tie-in launch debate on innovation at leading business school.