Research Themes for Events, PDF eBook

Research Themes for Events PDF

Edited by Rebecca Finkel, Rebecca Finkel, David McGillivray, David McGillivray, Gayle McPherson, Gayle McPherson, Peter Robinson, Peter Robinson

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*The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

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