Yield Management : Strategies for the Service Industries, Paperback

Yield Management : Strategies for the Service Industries Paperback

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Description

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Information

  • Format: Paperback
  • Pages: 368 pages, black & white illustrations
  • Publisher: Cengage Learning EMEA
  • Publication Date:
  • Category: Management of specific areas
  • ISBN: 9780826448255

£64.99

£54.01

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