Yield Management : Strategies for the Service Industries Paperback / softback
by Anthony (Consultant) Ingold, Ian (VisitScotland) Yeoman, Una (University of Ulster) McMahon
Paperback / softback
- Information
Description
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:368 pages
- Publisher:Cengage Learning EMEA
- Publication Date:15/02/2001
- Category:
- ISBN:9780826448255
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:368 pages
- Publisher:Cengage Learning EMEA
- Publication Date:15/02/2001
- Category:
- ISBN:9780826448255