EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases PDF
by Arthur Thompson, Alex Janes, Margaret Peteraf, Ciara Sutton, John Gamble, A. Strickland
Part of the UK Higher Education Business Management series
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Description
Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind.
Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to.
Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.
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Download Now
- Format:PDF
- Publisher:McGraw-Hill Education
- Publication Date:16/02/2013
- Category:
- ISBN:9780077152673
Information
-
Download Now
- Format:PDF
- Publisher:McGraw-Hill Education
- Publication Date:16/02/2013
- Category:
- ISBN:9780077152673