Go : An Airline Adventure Paperback
Barbara Cassani set up the no-frills airline GO for British Airways.
She was a rare breed. A female airline chief executive who believed in doing things differently.
Her European low-cost operation was launched in May 1998 with GBP25 million backing and within three years she took it into profit.
Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i.
They paid GBP110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips.
GO was sold to arch-rival easyJet for an astonishing GBP374 million. At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time.
GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.
- Format: Paperback
- Pages: 320 pages, colour illustrations
- Publisher: Little, Brown Book Group
- Publication Date: 01/12/2005
- Category: Aerospace & air transport industries
- ISBN: 9780751535600