Marketing for Architects and Engineers : A new approach, Paperback / softback Book

Marketing for Architects and Engineers : A new approach Paperback / softback

Paperback / softback

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Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s.

Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments.

In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.

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