The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Hardback

In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today.

Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small.

The Seven Principles are:Principle One: Do What You Love Principle Two: See Genius in Their Craziness Principle Three: Sell Dreams, Not Products Principle Four: Offer New Principle Five: Say No to 1,000 Things Principle Six: Master the Message .

Principle Seven: Inspire Evangelists One More Thing . . . Expect Excellence from Yourself and OthersWatch Carmine Gallo talk about a "Think Different" Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs.The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!