Fame and Fortune : How Successful Companies Build Winning Reputations PDF
by Charles J. Fombrun, Cees B. M. Van Riel
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Description
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.
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- Format:PDF
- Publisher:Pearson Education
- Publication Date:06/08/2003
- Category:
- ISBN:9780131990630
Information
-
Download Now
- Format:PDF
- Publisher:Pearson Education
- Publication Date:06/08/2003
- Category:
- ISBN:9780131990630