Marketing and Retail Pharmacy PDF
by Colin Gilligan, Robin Lowe, Peter Cattee
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Description
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business.
It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
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- Format:PDF
- Pages:176 pages
- Publisher:Taylor & Francis
- Publication Date:11/10/2021
- Category:
- ISBN:9781498789394
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- Paperback / softback from £30.53
- EPUB from £28.34
Information
-
Download Now
- Format:PDF
- Pages:176 pages
- Publisher:Taylor & Francis
- Publication Date:11/10/2021
- Category:
- ISBN:9781498789394