No B.S. Direct Marketing : The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses, Paperback Book

No B.S. Direct Marketing : The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses Paperback

Part of the No B.S. series

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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works.

Updated to address the newest media and marketing methods, this marketing master plan -- from marketing master Kennedy -- delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business.

Strategies are illustrated by case history examples from an elite team of consultants -- all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.

Information

  • Format:Paperback
  • Pages:240 pages, illustrations
  • Publisher:Entrepreneur Press
  • Publication Date:
  • Category:
  • ISBN:9781599185019

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Information

  • Format:Paperback
  • Pages:240 pages, illustrations
  • Publisher:Entrepreneur Press
  • Publication Date:
  • Category:
  • ISBN:9781599185019