Contemporary Radio Programming Strategies Hardback
by David T. MacFarland
Part of the Routledge Library Editions: Radio series
Hardback
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Description
This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio.
This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information.
A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies.
Most other books on radio programming describe the formats and programming that already exist.
This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:228 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:23/09/2016
- Category:
- ISBN:9781138215450
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£130.00
£120.66
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:228 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:23/09/2016
- Category:
- ISBN:9781138215450
