Common Sense Rules : What You Really Need to Know About Business Paperback
Deborah Meaden is known to millions for her straight-talking, no-nonsense approach on BBC2's "Dragons' Den", and in "Common Sense Rules" she shares insights and observations gleaned from a life lived in business.
Some of them come from witnessing the successes - and the failures - of others.
Many more, though, are drawn from her own business ventures.
She shows, for example, how an early stint in a holiday park gave her a crash course in customer relations.
She frankly and honestly analyses why her first enterprise, which started so promisingly, turned sour. And she explains why turning down a multimillion-pound offer for her chain of holiday parks was the best decision she ever made.
As direct and to-the-point on the page as she is in the Den, Deborah Meaden is a superbly clear-sighted and experienced observer of business success, and her book is guaranteed both to inform and inspire.
- Format: Paperback
- Pages: 304 pages
- Publisher: Cornerstone
- Publication Date: 01/07/2010
- Category: Business & management
- ISBN: 9781847940278