Public Relations Writing and Media Techniques : Pearson New International Edition Paperback / softback
by Dennis Wilcox, Bryan Reber
Paperback / softback
- Information
Description
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available.
With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age. The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences.
Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.
The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students.
This text also serves as an invaluable resource for public relations practitioners in the field.
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:472 pages
- Publisher:Pearson Education Limited
- Publication Date:01/11/2013
- Category:
- ISBN:9781292040738
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:472 pages
- Publisher:Pearson Education Limited
- Publication Date:01/11/2013
- Category:
- ISBN:9781292040738