Global Alliances in Tourism and Hospitality Management PDF
by Dimitrios Buhalis, John C Crotts
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Description
Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another.
Yet research suggests that most such alliances will fail.
What goes wrong? How can tourism professionals take advantage of all the ben
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- Format:PDF
- Pages:178 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:28/03/2000
- Category:
- ISBN:9781136782688
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Information
-
Download Now
- Format:PDF
- Pages:178 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:28/03/2000
- Category:
- ISBN:9781136782688