Global Marketing : Marketing 04.02 Paperback / softback
by Douglas (Douglas Lamont and Associates) Lamont
Part of the Express Exec series
Paperback / softback
- Information
Description
Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota. Includes a glossary of key concepts and a comprehensive resources guide
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:128 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:29/01/2002
- Category:
- ISBN:9781841121918
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:128 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:29/01/2002
- Category:
- ISBN:9781841121918
