CIM Coursebook Marketing Fundamentals 07/08 Paperback / softback
by Frank Withey, Geoff Lancaster
Paperback / softback
- Information
Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant.
Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:404 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/06/2007
- Category:
- ISBN:9780750685467
Other Formats
- EPUB from £28.79
- PDF from £28.79
- Hardback from £139.83
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:404 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/06/2007
- Category:
- ISBN:9780750685467