The Dynamics of Green Innovation in B2B Industries : A Systems Approach to Explain the Diffusion of Bioplastics Paperback / softback
by Friederike Esther Rhein
Part of the Forschungs-/Entwicklungs-/Innovations-Management series
Paperback / softback
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Description
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context.
Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases.
After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process.
Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach.
Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:350 pages, 88 Illustrations, black and white; XXXI, 350 p. 88 illus.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:16/12/2020
- Category:
- ISBN:9783658321475
Other Formats
- EPUB from £33.99
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:350 pages, 88 Illustrations, black and white; XXXI, 350 p. 88 illus.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:16/12/2020
- Category:
- ISBN:9783658321475
