Electronic Commerce Paperback / softback
by Gary (California State University Monterey Bay) Schneider
Paperback / softback
- Information
Description
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E.
With comprehensive coverage of emerging strategies and today?s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry.
The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil.
You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems.
New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:624 pages
- Publisher:Cengage Learning, Inc
- Publication Date:26/02/2016
- Category:
- ISBN:9781305867819
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:624 pages
- Publisher:Cengage Learning, Inc
- Publication Date:26/02/2016
- Category:
- ISBN:9781305867819