Basic Marketing Research : Customer Insights and Managerial Action Paperback / softback
by Gilbert (University of Wisconsin) Churchill, Tom (Oklahoma State University) Brown, Tracy (University of Central Arkansas) Suter
Paperback / softback
- Information
Description
In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result.
BASIC MARKETING RESEARCH's easy-to-read writing style helps you see the research process from the perspectives of researchers who gather information and marketing managers who use it and helps you apply your market research skills in experiential learning activities.
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:400 pages
- Publisher:Cengage Learning, Inc
- Publication Date:26/07/2023
- Category:
- ISBN:9780357901847
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:400 pages
- Publisher:Cengage Learning, Inc
- Publication Date:26/07/2023
- Category:
- ISBN:9780357901847