Consumer Behaviour Analysis : Critical Perspectives on Business and Management, Multiple-component retail product Book

Consumer Behaviour Analysis : Critical Perspectives on Business and Management Multiple-component retail product

Edited by Gordon Foxall

Part of the Critical Perspectives on Business and Management series

Multiple-component retail product

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Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.

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