Trademark Valuation : A Tool for Brand Management Hardback
by Gordon V. (AUS Consultants) Smith, Susan M. (The University of New Hampshire) Richey
Part of the The Wiley Finance Series series
Hardback
- Information
Description
A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. Considers methods to determine the real value of your trademark and exploit its full potentialOffers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situationsCommunicates complex legal and financial concepts, terms, principles, and practices in plain EnglishDiscusses GATT, NAFTA, emerging markets, and other international trademark considerations
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:368 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:17/01/2014
- Category:
- ISBN:9781118245262
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:368 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:17/01/2014
- Category:
- ISBN:9781118245262
