Enchantment : How to Charm, Influence and Persuade Paperback / softback
by Guy Kawasaki
Paperback / softback
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Description
'Read this book to create a company as enchanting as Apple' Steve Wozniak'The power of a really good idea to transform the marketplace and individual customer experiences is huge.
Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard Branson How to Win Friends and Influence People for the digital age----------------------------------------------------------Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people. In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions. ----------------------------------------------------------'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' Kirkus
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:240 pages
- Publisher:Penguin Books Ltd
- Publication Date:05/04/2012
- Category:
- ISBN:9780241953655
Other Formats
- EPUB from £5.99
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:240 pages
- Publisher:Penguin Books Ltd
- Publication Date:05/04/2012
- Category:
- ISBN:9780241953655