Copywriting Third Edition : Successful writing for design, advertising and marketing Paperback / softback
by Gyles Lingwood, Mark Shaw
Paperback / softback
- Information
Description
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San FranciscoWriting copy is often assumed to be a natural talent.
However, there are simple techniques you can employ to craft strong written content with ease.
This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout.
There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
Information
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In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:240 pages, 200 illustrations
- Publisher:Quercus Publishing
- Publication Date:13/09/2022
- Category:
- ISBN:9781529420241
Other Formats
- EPUB from £14.99
Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:240 pages, 200 illustrations
- Publisher:Quercus Publishing
- Publication Date:13/09/2022
- Category:
- ISBN:9781529420241