Business in Networks Paperback / softback

This seminal book, based on 30 years of research, provides a radical insight into the reality of the business landscape and the operations and management of companies within it.

The book challenges orthodox ideas of the business market and business management and presents a comprehensive analysis of the structure and process of business and the tasks that managers and policy-makers face. Business in Networks is strongly grounded in empirical research and illustrated throughout with case examples.

The book analyses the complex network of interdependencies that exist between companies and which determine their characteristics.

It fully analyses the process of interaction through which companies and networks evolve and are transformed.

Specifically, the book thoroughly examines the following: The dynamics and interrelatedness of the business landscapeInteraction as the basic business processBusiness development in time and network spaceThe nature of management in an interactive worldThe implications for policy-makers of the networked business landscape